SEO Audit
A detailed SEO audit that identifies exactly why your website isn't ranking — covering technical health, content quality, authority signals and AI search readiness — with a prioritized action plan you can actually use.
Is this relevant for you?
Typical challenges and signals we help businesses solve.
Technical issues
Fully mapped and prioritized by impact
Content gaps
Identified through keyword and intent analysis
AI search readiness
Checked against how AI tools extract and cite content
Backlink profile
Reviewed for toxic links and missed opportunities
Next steps
Ranked action plan by priority and effort
What you get
Concrete outputs and results from working together.
Technical health report
Full check of crawlability, indexing, site speed, Core Web Vitals, mobile usability and structured data, with every issue documented.
Content and keyword gap analysis
Review of existing content quality, thin or duplicate pages, missing search intent coverage and untapped keyword opportunities.
Backlink and authority review
Assessment of your current link profile, including toxic or low-value links that may be holding rankings back.
AI search readiness check
Evaluation of whether your content is structured clearly enough for AI tools like ChatGPT and Google AI Overviews to extract and cite.
Prioritized action plan
A clear, ranked list of fixes by impact and effort — so you know exactly what to tackle first and why.
How we work
A structured approach from start to goal.
- 1
Data collection
We crawl the full site, pull data from Google Search Console and Analytics, and review current rankings and backlink profile.
- 2
Technical and content review
Manual and tool-based review of technical health, on-page content, site structure and AI search readiness.
- 3
Competitor benchmarking
We compare your visibility, content depth and authority against the sites actually ranking for your target keywords.
- 4
Reporting and walkthrough
You get a written report plus a call to walk through findings, priorities and next steps in plain language.
Guessing vs. a documented SEO audit
This is the difference between assuming what's wrong with your site and knowing exactly what to fix first.
| Feature | Without an audit | With a Move Marketing SEO audit |
|---|---|---|
| Technical issues | Unknown or discovered by accident | Fully mapped and prioritized by impact |
| Content gaps | Based on guesswork or gut feeling | Identified through keyword and intent analysis |
| AI search readiness | Not assessed | Checked against how AI tools extract and cite content |
| Backlink profile | Assumed healthy, rarely reviewed | Reviewed for toxic links and missed opportunities |
| Next steps | Unclear where to start | Ranked action plan by priority and effort |
What an SEO audit actually covers
A proper SEO audit is not a one-page checklist — it's a full diagnostic of everything that determines whether Google and AI search tools can find, understand and rank your site. That means crawlability and indexing, site speed and Core Web Vitals, site architecture and internal linking, on-page content quality, structured data, mobile usability and backlink health. We also check whether your content is structured clearly enough to be picked up and cited by tools like ChatGPT and Google AI Overviews, which is where a classic website SEO audit and our work with AI search increasingly overlap.
Many sites we review have a solid design but invisible technical problems — duplicate pages competing against each other, broken redirects, missing canonical tags or a robots.txt file quietly blocking Google from important sections. These are the kind of issues a surface-level review misses but a full technical SEO audit catches immediately.
Why businesses in Thailand need this now
The search landscape has shifted. Google still matters, but a growing share of buyers now research through AI chatbots and answer engines before they ever click a traditional search result. An SEO audit in 2026 has to answer two questions at once: can Google crawl and rank this site, and is the content structured well enough for AI tools to cite it accurately? We cover this shift in more detail in why some sites stop ranking despite doing everything that used to work, and in our breakdown of the concrete steps that get a business found by AI search engines.
For businesses competing in crowded Thai markets — Bangkok, Phuket, Chiang Mai and beyond — a thorough SEO analysis also reveals where local competitors are outperforming you and why, which keywords are within reach, and which pages are actively holding your domain back rather than helping it.
What you get at the end of the audit
Every audit ends with a clear, prioritized report — not a 40-page PDF full of jargon nobody reads. Issues are ranked by impact and effort, so you know what to fix first, what can wait, and what's simply not worth doing. If you decide to move forward with fixes, the audit becomes the foundation for ongoing technical SEO work, content improvements, or a full SEO campaign — and if you'd rather not manage it yourself, our SEO outsourcing team can take the whole thing off your plate. You can also see the kind of results this groundwork leads to in our client cases.
Want to hear more about this service?
We're happy to give you a no-obligation walkthrough of what makes the most sense for you.