Online store
A custom-built online store designed to convert browsers into buyers — fast, mobile-friendly and structured for search visibility in Thailand and beyond.
Is this relevant for you?
Typical challenges and signals we help businesses solve.
Product page structure
Built around how your specific products are searched and compared
Page speed
Optimized from launch for fast loading on mobile and desktop
SEO foundation
Schema markup, clean URLs and internal linking built in
Scalability
Structured to handle growth in products and traffic
Ongoing support
Continued support for SEO, content and technical issues
What you get
Concrete outputs and results from working together.
Platform setup and configuration
Full setup of your e-commerce platform, including payment gateways, shipping rules and inventory structure suited to the Thai market.
Product and category page design
Templates for product and category pages built to convert, with clear calls to action and mobile-first layouts.
SEO-ready technical foundation
Clean URL structure, product schema markup, image optimization and page speed tuning so the store is discoverable from launch.
Checkout and conversion setup
Streamlined checkout flow, cart recovery basics and tracking so you can see exactly where customers drop off.
Analytics and reporting setup
Google Analytics, conversion tracking and a baseline report so you know how the store performs from week one.
How we work
A structured approach from start to goal.
- 1
Discovery and product mapping
We review your products, competitors and target customers to map out the store structure before any design work begins.
- 2
Design and platform build
We design and build the store on the right platform for your scale, focusing on speed, mobile usability and clear navigation.
- 3
SEO and technical setup
We configure schema, metadata, internal linking and page speed so the store has a solid foundation for organic visibility.
- 4
Testing and launch
We test payment flows, mobile performance and page speed across devices before the store goes live.
- 5
Post-launch support
We monitor performance after launch and can continue with SEO, content or paid campaigns to keep driving traffic and sales.
Template store vs. a custom-built online store
This is the practical difference between launching on a generic template and building a store designed around your products from the start.
| Feature | Template store | Custom-built by Move Marketing |
|---|---|---|
| Product page structure | Generic layout, same for every category | Built around how your specific products are searched and compared |
| Page speed | Often slow due to bloated themes and plugins | Optimized from launch for fast loading on mobile and desktop |
| SEO foundation | Basic metadata, little structured data | Schema markup, clean URLs and internal linking built in |
| Scalability | Struggles as catalogue and traffic grow | Structured to handle growth in products and traffic |
| Ongoing support | Left to figure out fixes and updates alone | Continued support for SEO, content and technical issues |
What we build and why it matters
Most online stores fail long before checkout — slow product pages, confusing navigation, or a catalogue structure that search engines and AI assistants can't parse. We build stores where the technical foundation, the shopping experience and the SEO structure are designed together from the start, not bolted on afterwards. That means clean category hierarchies, fast-loading product pages, and metadata that helps both Google and AI-driven search tools understand what you sell.
This matters more than ever as buyers increasingly start their research in AI chat tools rather than a search box. If your product pages aren't structured clearly, you're invisible to both audiences. We approach this the same way we think about technical SEO on any site: crawlability, page speed and structured data aren't optional extras for an online store — they're part of the build.
What's included in an online store project
Every project starts with a review of your products, competitors and target customers, so the store is built around how people actually shop your category — not a generic template. We set up the platform (typically WooCommerge, Shopify or a headless solution depending on scale), design product and category pages, configure payment and shipping for the Thai market, and build the on-page SEO foundation: URL structure, product schema, internal linking and page speed.
We also think beyond launch. A store without a plan for ongoing content and visibility rarely grows. That's why many clients pair their store build with content production to keep product and category pages fresh, or with SEO outsourcing to build organic traffic month over month. If your store depends partly on paid traffic, our Google Ads management team can run that in parallel from day one.
How we approach the build
We don't start with a template and hope it fits your products — we start with your catalogue, your customers and your competitors, then design the structure around that. This is the same principle behind our broader web design work: structure and speed come before visual polish, because both search engines and shoppers reward clarity. You can see the same approach applied in our work helping Viztek Display go from zero to 30+ monthly leads with a purpose-built site and targeted SEO.
Once the store is live, we don't disappear. Most stores need ongoing attention — new products, seasonal campaigns, technical monitoring — and we offer that as an extension of the build, not a separate renegotiation.
Want to hear more about this service?
We're happy to give you a no-obligation walkthrough of what makes the most sense for you.