Viztek Display Case Study: 0 to 30+ Monthly Leads

The challenge: a strong product with no digital footprint

Viztek Display sells professional display solutions — from digital signage to large-format screens — to businesses across Thailand and Singapore. The product and the target market were both solid. What was missing was visibility. Viztek had no website built for search, no organic traffic and no inbound leads. Every sale came from direct outreach or existing relationships, which meant growth was capped by how many prospects the sales team could physically reach.

For a B2B company selling into two markets with different languages and search behavior, this was a structural problem, not just a marketing gap. Buyers in Bangkok search differently than buyers in Singapore, and Thai-language searches behave differently than English ones. Without a site built to be found — and found in the right language, in the right market — Viztek was invisible at the exact moment prospects were researching suppliers.

What we did: a new website and geo-targeted SEO

We started with the foundation: a new website designed around how B2B buyers actually search and evaluate suppliers, not just a digital brochure. This included clear product and solution pages, fast load times and a site structure built for technical SEO from day one, so search engines could crawl and index it properly.

From there, the core of the work was a geo-based SEO strategy targeting both Thailand and Singapore, in both English and Thai. This meant researching how buyers in each market and language actually phrase their searches — a Thai facilities manager in Bangkok doesn't search the same way as an English-speaking procurement lead in Singapore — and building content and landing pages around those specific intents. Similar to our work with SEO in Bangkok, we focused on location and language signals that generic SEO usually misses.

We also built out supporting content to establish topical authority around display technology and use cases, which is covered in more detail in our approach to content production. This gave Viztek pages that could rank for both broad category terms and the more specific, high-intent searches that come from buyers further along in their decision process.

The result: from zero to 30+ inquiries a month

Within the first year, Viztek went from zero organic inquiries to an average of more than 30 qualified leads per month, generated entirely through organic search. The geo and language targeting meant leads came from both Thailand and Singapore, matching Viztek's actual sales footprint rather than concentrating in one market.

Just as important, this created a repeatable channel. Instead of relying solely on outbound sales, Viztek now has a website and content structure that keeps attracting new prospects on its own — a foundation that continues to compound as more content and pages get added.

If you're selling into multiple markets or languages and want the same kind of structured approach, see how we've helped clients with similar geo-targeted SEO challenges, or get in touch to talk through your situation.