Google Ads
Outsource Google Ads management to a Thailand-based agency that builds, tracks and improves campaigns with clear commercial goals.
Is this relevant for you?
Typical challenges and signals we help businesses solve.
Account structure
Built around search intent, budget control, conversion value and clear campaign roles.
Tracking quality
Key actions are reviewed so optimisation is based on meaningful business outcomes.
Budget control
Budgets are monitored against search terms, audiences, campaign type and cost per result.
Landing page fit
Campaigns are aligned with pages, offers and calls to action that support conversion.
Optimisation rhythm
Campaigns are reviewed regularly with structured tests, exclusions and performance checks.
Reporting
Reporting connects spend to conversions, cost efficiency, learning and next actions.
What you get
Concrete outputs and results from working together.
Google Ads account audit
A review of campaign structure, keywords, audiences, bidding, budgets, conversion tracking and wasted spend to identify practical improvement opportunities.
Campaign strategy and media plan
A clear plan for which campaign types to run, which audiences to target, how budgets should be allocated and what success should be measured against.
Campaign setup and restructuring
Creation or reorganisation of campaigns, ad groups, assets, extensions, product feeds or Performance Max assets based on search intent and commercial priority.
Conversion tracking and measurement
Setup or validation of key conversion events such as enquiries, bookings, calls, purchases, form submissions and high-value website actions.
Ongoing optimisation
Regular management of search terms, negative keywords, bids, budgets, assets, audiences, placements and experiments to improve performance over time.
Reporting and recommendations
Clear reporting that explains spend, conversions, cost per result, campaign learning and the next actions we recommend.
How we work
A structured approach from start to goal.
- 1
Discovery and commercial goals
We clarify your offer, margins, sales cycle, target locations, current performance and what a valuable conversion looks like.
- 2
Account and tracking review
We inspect the existing Google Ads account, Google Analytics setup, conversion tracking, landing pages and historical performance data.
- 3
Campaign planning
We decide which campaign types, targeting methods, budgets and measurement rules are appropriate before building or restructuring the account.
- 4
Launch and optimisation
We launch campaigns carefully, monitor early data, remove waste, adjust bids and improve ads based on real user behaviour.
- 5
Reporting and iteration
We report what changed, what it means and what should happen next, then use campaign learning to guide the next optimisation cycle.
Self-managed Google Ads vs outsourced campaign management
The main difference is not who clicks the buttons, but whether campaigns are continuously measured, challenged and improved.
| Feature | Self-managed campaigns | Managed by Move Marketing |
|---|---|---|
| Account structure | Often grows around quick edits, mixed intent and overlapping campaigns. | Built around search intent, budget control, conversion value and clear campaign roles. |
| Tracking quality | Conversions may be missing, duplicated or too broad to guide useful decisions. | Key actions are reviewed so optimisation is based on meaningful business outcomes. |
| Budget control | Spend can drift into weak keywords, poor placements or low-quality automated traffic. | Budgets are monitored against search terms, audiences, campaign type and cost per result. |
| Landing page fit | Ads may send traffic to generic pages that do not match the searcher’s intent. | Campaigns are aligned with pages, offers and calls to action that support conversion. |
| Optimisation rhythm | Changes are often reactive or delayed when internal teams are busy. | Campaigns are reviewed regularly with structured tests, exclusions and performance checks. |
| Reporting | Reports may focus on clicks, impressions and spend without explaining the business impact. | Reporting connects spend to conversions, cost efficiency, learning and next actions. |
Google Ads can create demand quickly
Google Ads can create demand quickly, but only when the account is structured around the right search intent, conversion events and budget priorities. We manage campaigns across Google Search, Performance Max, Display, YouTube, Shopping and remarketing where they make commercial sense — not because every format needs to be used.
Our work starts with business goals
Our work starts with business goals, audience intent and tracking. We review what a qualified lead, booking, enquiry or sale is worth, then build campaigns that separate brand demand, high-intent searches, competitor exposure and discovery traffic. If your paid traffic needs stronger conversion pages, we can align campaigns with dedicated .
Google Ads is rarely isolated
Google Ads is rarely isolated. Paid search often performs best when it is part of a wider acquisition system that includes SEO, content, remarketing and conversion rate improvements. For companies that want a reliable external team, Google Ads can sit naturally inside a broader , with one team coordinating execution and reporting.
We also look beyond clicks
We also look beyond clicks. Search data can reveal which services, locations and customer problems are worth prioritising in organic search, while SEO insights can reduce long-term paid media dependency. Where useful, we coordinate campaigns with and use performance learning to improve both paid and organic visibility. You can also before deciding whether outsourced ad management is the right fit.
Want to hear more about this service?
We're happy to give you a no-obligation walkthrough of what makes the most sense for you.