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What is a CMS?
A Content Management System (CMS) is a software application or a set of related programs ...
What is an Ad Group?
An “Ad Group” is a fundamental component of pay-per-click (PPC) advertising campaigns, particularly within platforms ...
What Are Broken Links?
Broken links, also known as dead links or 404 errors, refer to hyperlinks on a ...
What is B2B?
B2B, or Business-to-Business, is a term used to describe transactions, communications, and relationships between businesses. ...
What is B2C?
B2C stands for “Business to Consumer,” a term used to describe a type of commerce ...
What is a Backlink?
A backlink, also known as an inbound link or incoming link, is a hyperlink from ...
What is a Bid in Digital Marketing?
A “bid” is a fundamental concept in digital marketing, particularly in the realm of paid ...
What is Bid Strategy?
Bid strategy is a fundamental concept in digital marketing, particularly within the realm of pay-per-click ...
What is Black Hat?
Black hat marketing refers to a set of unethical practices used to increase a website’s ...
What is Ad Relevance?
Ad relevance is a term used in digital marketing to describe how well an advertisement ...
What are Ad Extensions?
Ad extensions are additional pieces of information that expand your advertisements on search engines, providing ...