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What is Mobile-First?
“Mobile-First” refers to a design philosophy and development approach that prioritizes the mobile user experience ...
What is Multi-Channel Marketing?
Multi-channel marketing refers to using multiple platforms and communication channels to reach and engage with ...
What is Mobile Page Optimisation?
Mobile Page Optimisation refers to the process of ensuring that a website is designed and ...
What is “Nofollow”?
In digital marketing and search engine optimization (SEO), the term “nofollow” holds significant importance. A ...
What is Off-Page Optimisation?
Off-page optimization (SEO) is a crucial aspect of SEO that involves all the actions taken ...
What is On-Page Optimization?
On-page optimization, or on-page SEO, refers to optimizing individual web pages to rank higher and ...
What is Organic Traffic?
Organic traffic refers to the visitors who come to a website through unpaid search results ...
What is Owned Media?
Owned media refers to the digital assets that a brand or business fully controls and ...
What is a Page View?
A Page View is a fundamental metric in digital marketing and web analytics that represents ...
What is Performance Max (PMax)?
Performance Max, commonly referred to as PMax, is a relatively new campaign type introduced by ...
What is PPC (Pay-Per-Click)?
PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time ...
What is a Publisher?
In digital marketing, a publisher is an individual or entity responsible for creating, curating, and ...