Top of Funnel (TOFU) Marketing refers to the initial stage in the marketing funnel, where a business aims to create awareness about its brand, products, … Read more

A tracking cookie is a small piece of data stored in a user’s web browser by websites or third-party services. Its primary function is to … Read more

User Interface (UI) is critical in web design, software development, and digital product creation. It refers to the visual and interactive aspects of a system, … Read more

UR, or URL Rating, is a metric used primarily by SEO (Search Engine Optimization) professionals to assess the strength of a specific URL in terms … Read more

A URL, or Uniform Resource Locator, is a reference or address used to access resources on the internet. It serves as a unique identifier for … Read more

User engagement refers to the ways in which users interact with a brand, product, or service, and how invested they are in that interaction. It … Read more

User-generated content, commonly abbreviated as UGC, refers to any form of content—text, images, videos, reviews, or other digital content—created and shared by users, not brands … Read more

User Experience (UX) refers to a person’s overall experience while interacting with a product, service, or system, especially in terms of how easy or pleasing … Read more

Video marketing has become one of the most powerful tools in modern digital marketing. It involves the use of video content to promote or market … Read more

In digital marketing, “visits” refers to the number of times users or visitors land on a website or digital platform. It’s an essential metric for … Read more