A backlink, also known as an inbound link or incoming link, is a hyperlink from one website to another. In the context of search engine … Read more

A “bid” is a fundamental concept in digital marketing, particularly in the realm of paid advertising. In simple terms, a bid represents the maximum amount … Read more

Bid strategy is a fundamental concept in digital marketing, particularly within the realm of pay-per-click (PPC) advertising. It involves the methods and tactics advertisers use … Read more

Black hat marketing refers to a set of unethical practices used to increase a website’s ranking in search engines, manipulate algorithms, or otherwise gain an … Read more

Ad relevance is a term used in digital marketing to describe how well an advertisement matches the interests, needs, and expectations of its target audience. … Read more

Ad extensions are additional pieces of information that expand your advertisements on search engines, providing users with more reasons to engage with your ad. These … Read more