SEO Outsourcing

What Does a Dedicated SEO Specialist Do?

A skilled SEO specialist is much more than someone who tweaks meta titles and tracks keyword rankings. When working full-time for your business, they become a strategic growth partner who ensures your online visibility increases month after month — across technical, content, and authority-building initiatives.

Technical SEO: Building a Strong Foundation

Every successful SEO campaign starts with a clean, optimized website. A dedicated SEO expert will:

• Conduct in-depth technical audits
• Optimize crawlability and indexation
• Improve site speed and Core Web Vitals
• Resolve broken links, redirects, and duplicate content
• Ensure mobile-first readiness and structured data implementation

Without a solid technical base, even the best content won’t rank — which is why this is the first layer they’ll address.

On-Page SEO & Content Strategy: Attract the Right Visitors

Once the technical health is in place, it’s time to drive qualified traffic with the right content and signals. Your dedicated SEO will:

• Perform keyword research aligned to intent and funnel stage
• Optimize titles, headers, and internal linking
• Collaborate with content writers to create high-quality, SEO-friendly articles
• Analyze and improve page layouts for better engagement metrics
• Track performance and adjust strategies as needed

This part of the role ensures that not only do you get visitors — but that they convert.

Linkbuilding & Outreach: Earning Trust and Authority

Google rewards websites with strong, relevant backlink profiles. Your SEO specialist will:

• Identify and analyze your link profile
• Research and reach out to relevant, high-authority websites
• Manage guest posting, digital PR, and partnerships
• Track competitor backlinks and uncover new opportunities
• Report on progress and domain authority growth

Combined, these functions make your site not just visible — but trusted.

When to Hire a Dedicated SEO Resource

Hiring a dedicated SEO specialist isn’t just for large corporations. In fact, early-stage companies, growing e-commerce brands, and scaling agencies often benefit the most. The key is knowing when your current SEO setup is holding you back.

You should consider hiring a full-time SEO resource when:

• You rely heavily on organic traffic for leads or sales
• Your rankings have plateaued and you lack bandwidth to improve them
• You’re expanding into new markets or languages
• You need consistent content, optimization, and reporting
• You want to reduce dependence on external agencies or patchy freelancers
• You want a long-term asset embedded in your team

A dedicated SEO expert gives you focus and continuity — someone who understands your goals, systems, and voice, and applies SEO strategy across every part of your digital presence. No more reactive optimizations or one-off blog posts. With the right person, SEO becomes a system — not a guessing game.

Outsourcing, Offshore & Outstaffing in SEO

When companies consider getting external help with SEO, they often lump everything under the term “outsourcing.” But there’s a big difference between outsourcing, offshore hiring, and outstaffing — and understanding these models helps you choose the right solution for your business.

Outsourcing

Traditional SEO outsourcing means handing over your strategy and execution to an external agency. They control the roadmap, assign their own team, and often work with multiple clients at once.

Benefits:

• Plug-and-play expertise
• No recruitment or management needed

Downsides:

• Lack of transparency or control
• Slower response times and shared resources
• Difficult to align fully with your internal goals

Offshore Hiring

With offshore SEO hiring, you recruit talent in another country — often at a fraction of the local salary — and build your own team. This gives you more ownership but also means you handle HR, payroll, and compliance.

Benefits:

• Cost-effective
• Full-time, dedicated talent

Downsides:

• You manage all logistics
• Requires internal recruitment capability

Outstaffing

Outstaffing is the sweet spot. You get a full-time SEO specialist working only for your company, but we handle everything behind the scenes — from recruitment and onboarding to HR and legal. It’s your SEO resource, your strategy — but none of the operational headaches.

Benefits:

• 100% dedicated resource
• We handle all admin and support
• Monthly flat-rate invoicing
• Scalable and flexible

This is the model we specialize in at Move Marketing. We help you build your own offshore SEO team — embedded in your business, aligned with your systems, and focused entirely on your growth.

How Move Marketing Helps You Build the Right SEO Team

At Move Marketing, we don’t just send you a CV and wish you luck. We partner with you to build a high-performing, dedicated SEO resource — tailored to your business, your industry, and your workflow.

Here’s how we do it:

We Understand Your Needs

We start by learning about your goals, platforms, and existing SEO efforts. Are you launching in new markets? Trying to recover traffic? Building a content engine? This helps us define the exact SEO profile you need — from technical specialists to content strategists or linkbuilding experts.

We Recruit and Screen Candidates

We leverage our trusted hiring channels in Thailand and Southeast Asia, sourcing candidates with the right technical skills and English proficiency. Each applicant is screened for:

• SEO expertise and tool experience (GA4, GSC, Ahrefs, etc.)
• Analytical mindset and reporting ability
• Communication and collaboration skills
• Alignment with your timezone and workflow

You get final say on who joins — we simply present the best-matched candidates.

We Handle Contracts, HR, and Payroll

No local entities. No legal headaches. No currency conversions. We employ the SEO specialist on your behalf, and you pay a single monthly invoice. We handle:

• Local contracts
• Paid time off and holidays
• IT setup and remote equipment
• Compliance and payroll

It’s like having your own remote employee — but without the administrative overhead.

We Stay Involved

We remain in the loop post-hire to ensure performance, retention, and satisfaction. Need to scale to multiple SEO roles? Or add other marketing positions? We’re ready when you are.

With Move Marketing, SEO outstaffing is simple, scalable, and fully aligned with your growth strategy.

Cost Comparison: In-House vs Offshore SEO Talent

Hiring in-house SEO talent can be effective — but it comes with a heavy price tag. Beyond just salary, you also face recruitment fees, office space, equipment, taxes, and benefits. When you hire offshore through Move Marketing, you reduce these fixed costs while still getting full-time, high-quality output.

Here’s a simplified cost breakdown:

Cost Component	In-House (USA)	Offshore via Move Marketing
Monthly Salary	$5,500	$1,800
Payroll Taxes & Benefits	$1,100	Included
Office Space & Equipment	$400	Included
Hiring & Onboarding Cost	$2,500 (one-time)	$0
Vacation, Sick Leave Admin	Internal HR time	Included
Monthly Total (Est.)	$7,000+	$1,800 flat rate

With Move Marketing, you only pay a flat monthly invoice — no hidden fees, no contracts, no HR complexity. And you still get a dedicated SEO resource working 100% for you, integrated into your tools and processes.

This setup allows businesses to scale SEO operations quickly while keeping costs predictable and lean.

Why SEO Outsourcing Works — Especially With the Right Partner

When done right, SEO outsourcing isn’t a compromise — it’s a strategic advantage. It allows you to build expertise faster, respond to algorithm changes proactively, and scale your organic visibility without burning out your internal team or breaking your budget.

Here’s why it works:

1. Specialized Talent Without Full-Time Overhead

You get access to skilled SEO professionals who live and breathe organic search — but without the fixed costs of in-house employment. That means more flexibility and better ROI.

2. Faster Implementation, Fewer Bottlenecks

With a dedicated resource working full-time for your business, there’s no waiting on agency queues or juggling between clients. Your SEO roadmap gets executed faster — from audits and fixes to content and linkbuilding.

3. Embedded in Your Workflow

Unlike agency-style outsourcing, our model embeds your SEO hire directly into your systems. They join your Slack, attend your meetings, and work alongside your team — just like a local employee.

4. Scalable and Sustainable

Need more than one role? Expanding into new regions or verticals? Outsourcing makes it easy to scale your SEO team without friction, so you can meet demand without operational overload.

When partnered with the right provider, SEO outsourcing becomes a growth engine — not just a cost-saving shortcut. And with Move Marketing, you’re not getting a faceless service — you’re gaining a trusted partner who’s invested in your long-term results.

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Ready to Scale Your SEO?

Whether you’re a startup ready to build your organic foundation, or a growing brand aiming to dominate competitive search terms — having the right SEO talent in place makes all the difference. But finding, hiring, and managing that talent doesn’t have to be slow, risky, or expensive.

At Move Marketing, we help you hire and retain a dedicated SEO specialist that works exclusively for your business — without the administrative burden of in-house employment. You get full control, full visibility, and full-time results — with none of the overhead.

If you’re ready to take your search visibility to the next level while keeping costs lean and operations scalable, we’re here to help.

Let’s build your SEO team together.