Marketing Manager Outsourcing – Hire Strategic Talent Without Full-Time Overhead
Running successful marketing campaigns today requires more than just ad hoc efforts or random social media posts. You need someone who can define your brand positioning, oversee lead generation funnels, manage your content calendar, and coordinate agencies or freelancers. In short — you need a competent marketing manager.
But hiring one in-house can be expensive. In countries like the U.S., UK, or Scandinavia, salaries alone can reach $6,000–$9,000 per month — and that’s before adding payroll taxes, benefits, and onboarding time. Many companies hesitate to make that commitment until revenue justifies it.
That’s why more and more businesses are choosing to outsource their marketing manager through a dedicated offshore or outstaffing model. Instead of hiring a full-time employee in-house, you get a strategic marketing expert who works exclusively for you, but without the HR burden or financial risk.
At Move Marketing, we help you find, onboard, and support a marketing manager who aligns with your brand and business goals — whether you’re launching a new product, scaling your lead generation, or trying to build a stronger digital presence.
Why Outsource a Marketing Manager?
Hiring a senior marketing manager locally is often out of reach for small and mid-sized companies. Beyond salary, you’ll face costs like benefits, office setup, recruitment fees, and potentially months of onboarding. And if the hire doesn’t perform, replacing them becomes both time-consuming and expensive.
Some businesses try to spread the role across junior staff or freelancers — but that leads to lack of coordination, inconsistent messaging, and campaigns without strategic direction.
Strategic Benefits of Outsourcing
By outsourcing the role, you can:
- Access experienced marketing leaders at a much lower cost
- Get full-time dedication without long-term contracts
- Avoid payroll, benefits, and tax complexity
- Quickly scale your marketing efforts with a clear roadmap
- Stay focused on your business while we manage operations
Outsourcing also allows you to stay agile. If your needs change — for example, if you shift from SEO to paid media — we can help you adjust your marketing manager profile accordingly.
Offshore vs Outstaffing – What’s the Best Model?
- With offshore outsourcing, you typically work with an agency that assigns you a marketing resource. You don’t manage them directly.
- With outstaffing, you get a dedicated marketing manager who works full-time for your company — but is employed by a third party like Move Marketing.
We recommend outstaffing when you want continuity, loyalty, and full control — without the burden of becoming an employer yourself.
How Move Marketing Helps You Find the Right Marketing Manager
At Move Marketing, we don’t just send you resumes. We act as your strategic hiring partner — guiding you through every step from profiling to long-term performance management. Our process is built to deliver a marketing manager who fits both your culture and your commercial goals.
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Needs Assessment & Role Scoping
We start by clarifying your:
- Marketing goals (lead gen, brand building, launch support, etc.)
- Budget and time zone preferences
- Tech stack and team structure
- Preferred soft skills or management style
This ensures we build a profile that matches your real business needs — not just a generic marketing CV.
Global Talent Sourcing & Pre-Vetting
We tap into our network across Asia, Eastern Europe, and Latin America to find pre-qualified candidates. All profiles are:
- Fluent in English
- Experienced in cross-channel marketing
- Capable of managing freelancers, tools, and reporting
- Aligned with remote work best practices
We don’t send you 20 options — we shortlist the best 2–3.
You Interview and Approve
You meet the candidates, review past results, and test their strategic thinking. Once you’re happy, we move forward.
You stay in control — we just make it effortless.
We Handle Payroll, HR & Compliance
Your new marketing manager is employed by Move Marketing. We take care of:
- Contracts, payroll, taxes, and benefits
- Equipment setup (if needed)
- Paid leave and sick days
- Performance monitoring and ongoing check-ins
You receive a single monthly invoice — and full accountability.
What Does a Marketing Manager Handle?
A skilled marketing manager is more than just a campaign executor — they’re the person who ensures that all of your marketing efforts work toward a common goal. Whether you’re B2B, B2C, or SaaS, having a dedicated professional who understands your audience, funnel, and brand is essential.
Strategy & Planning
Your outsourced marketing manager will:
- Develop a comprehensive marketing strategy aligned with your business objectives
- Define KPIs, target audience segments, and brand positioning
- Create quarterly and monthly marketing roadmaps
- Prioritize high-ROI channels based on data and experience
This strategic layer ensures that you’re not just doing “more marketing” — you’re doing the right marketing.
Campaign Execution & Coordination
They manage execution across multiple channels:
- Email marketing, SEO, PPC, content marketing, and social media
- Overseeing in-house creatives or external freelancers
- Ensuring deadlines, quality, and consistency
- Testing and optimizing for performance improvements
Reporting, Analytics & Budget Control
Your marketing manager provides:
- Weekly or monthly performance dashboards
- Insights into campaign performance and ROI
- Budget tracking and channel efficiency analysis
- Strategic recommendations based on real-time data
Team & Partner Management
Whether working with an internal team, ad agency, or freelancers, your manager will:
- Act as the main point of coordination
- Assign and review tasks
- Ensure accountability
- Keep all contributors aligned toward shared goals
With a full-time marketing manager working for you, you’ll finally have someone who can translate your vision into action — and make sure every dollar spent delivers value.
Cost Comparison – In-House vs Offshore Marketing Manager
Hiring a full-time marketing manager locally can quickly become one of your most expensive hires. Not only are salaries rising, but you also need to account for employer taxes, paid leave, recruitment costs, and often a long notice period.
By contrast, working with Move Marketing through an offshore outstaffing model gives you access to an experienced marketing manager — without the administrative burden or full-time overhead.
Here’s a typical monthly cost breakdown:
| Expense Category | In-House (US/UK) | Offshore via Move Marketing |
|---|---|---|
| Base Salary | $7,000 | $2,900 |
| Payroll Taxes & Benefits | $1,500 | Included |
| Recruitment & Onboarding | $800 (avg. amortized) | Included |
| Office & Equipment | $400 | Included |
| Paid Leave & Sick Days | $600 | Included |
| Legal & HR Compliance | $200 | Included |
| 💡 Total Monthly Cost | $10,500 | $2,900 |
By choosing offshore outstaffing with Move Marketing, most clients save over 70% per month, while still getting a dedicated, strategic team member who drives growth.
Why Companies Choose Move Marketing
We understand that hiring offshore can feel risky — especially for a strategic role like marketing manager. That’s why we’ve built our model around transparency, long-term value, and Western business standards.
Transparent Pricing & No Lock-In
With Move Marketing, you pay a fixed monthly rate. No surprise fees, no bonuses, no long-term contracts. If you ever need to pause or scale up, we’re flexible.
- Flat monthly pricing
- No onboarding costs or hidden commissions
- Cancel or replace with 30 days’ notice
Western-Led Process
Our leadership team has over 15 years of experience managing remote teams and building results-driven marketing funnels. We know what good looks like — and we hire accordingly.
We also understand how to bridge cultural and time-zone gaps so that your outsourced marketing manager feels like a seamless part of your team.
Dedicated, Long-Term Commitment
We don’t place freelancers or part-timers. Your marketing manager:
- Works only for your company
- Is fully aligned with your goals and tone of voice
- Integrates into your meetings, Slack, and planning tools
- Grows with you over time
Outstaffing with us isn’t a temporary fix — it’s a way to build a high-performing team without borders.
Ready to Hire a Dedicated Marketing Manager?
Outsourcing your marketing leadership doesn’t mean compromising on quality or losing control. With Move Marketing, you get the best of both worlds: a full-time, dedicated marketing manager who works exclusively for your business — without the cost or complexity of in-house hiring.
We handle the entire process — from sourcing and vetting to contracts, payroll, and performance support — so you can stay focused on growth.
Whether you’re launching a new product, scaling lead generation, or strengthening your digital presence, we’ll help you build a smarter marketing team — one great hire at a time.
👉 Let’s talk about your goals and find the right marketing manager for your company. Book a free discovery call today.