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What is Owned Media?
Owned media refers to the digital assets that a brand or business fully controls and ...
What is a Page View?
A Page View is a fundamental metric in digital marketing and web analytics that represents ...
What is Performance Max (PMax)?
Performance Max, commonly referred to as PMax, is a relatively new campaign type introduced by ...
What is PPC (Pay-Per-Click)?
PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time ...
What is a Publisher?
In digital marketing, a publisher is an individual or entity responsible for creating, curating, and ...
What is Quality Score?
Quality Score is a critical metric in digital advertising, particularly within the context of Google ...
What is a Query?
In digital marketing, a “query” is a fundamental concept that often underpins many strategies and ...
What is a QR Code?
A QR code, or Quick Response code, is a type of two-dimensional barcode that can ...
What is a CTA (Call to Action)?
A Call to Action, often abbreviated as CTA, is a term used extensively in marketing ...
What is CTR?
CTR, or Click-Through Rate, is a key metric used in digital marketing to measure the ...
What is a Canonical Tag/Rel=Canonical?
In search engine optimization (SEO), the canonical tag, also known as “rel=canonical,” plays a crucial ...
What Are Breadcrumbs?
Breadcrumbs are navigational aids used on websites to enhance the user experience by providing a ...