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What is Content Categorisation?
Content categorisation, also known as content classification, is the process of organizing and labeling content ...

What is a Banner Ad?
A banner ad is a form of online advertising that appears in a rectangular or ...

What is Content?
Content, in the context of marketing, refers to any material created and published online with ...

What is a Campaign?
In the context of marketing, a “campaign” refers to a series of organized, planned activities ...

What is Bounce Rate?
Bounce rate is a key metric in digital marketing and web analytics that measures the ...

What is a CMS?
A Content Management System (CMS) is a software application or a set of related programs ...

What is an Ad Group?
An “Ad Group” is a fundamental component of pay-per-click (PPC) advertising campaigns, particularly within platforms ...

What Are Broken Links?
Broken links, also known as dead links or 404 errors, refer to hyperlinks on a ...

What is B2B?
B2B, or Business-to-Business, is a term used to describe transactions, communications, and relationships between businesses. ...

What is B2C?
B2C stands for “Business to Consumer,” a term used to describe a type of commerce ...

What is a Backlink?
A backlink, also known as an inbound link or incoming link, is a hyperlink from ...

What is a Bid in Digital Marketing?
A “bid” is a fundamental concept in digital marketing, particularly in the realm of paid ...