CPM, or Cost Per Mille, is a fundamental metric in digital marketing and advertising. The term “mille” is derived from Latin, meaning “thousand.” Thus, CPM … Read more

In marketing, “copy” refers to text or content created to persuade, engage, or inform an audience. Copy is an integral component of advertising and marketing … Read more

In the context of the internet and digital marketing, “cookies” are small pieces of data stored on a user’s device by the web browser while … Read more

Conversion rate is a critical metric in digital marketing, often used to measure the effectiveness of a marketing campaign or a website. It represents the … Read more

A conversion funnel is a visual representation of the steps potential customers take to make a purchase or complete a desired action. This concept is … Read more

In marketing, “conversion” is a crucial term for transforming a prospective customer into an actual customer. More broadly, a conversion can occur whenever a user … Read more

Cost Per Acquisition (CPA) is a key metric used in digital marketing to measure the cost incurred in acquiring a customer through a specific campaign … Read more

Cost Per Click (CPC) is a fundamental concept in digital marketing and advertising. It refers to the cost incurred by an advertiser each time a … Read more

CPL, or Cost Per Lead, is a common metric used in digital marketing to measure the cost effectiveness of lead generation campaigns. It refers to … Read more