Content categorisation, also known as content classification, is the process of organizing and labeling content into specific categories to make it more accessible, searchable, and … Read more

A banner ad is a form of online advertising that appears in a rectangular or square format on a web page, typically at the top, … Read more

Content, in the context of marketing, refers to any material created and published online with the intention of communicating a message to a target audience. … Read more

In the context of marketing, a “campaign” refers to a series of organized, planned activities designed to achieve a specific goal. Typically, this goal involves … Read more

Bounce rate is a key metric in digital marketing and web analytics that measures the percentage of visitors who land on a webpage and then … Read more

A Content Management System (CMS) is a software application or a set of related programs used to create and manage digital content. It provides a … Read more

An “Ad Group” is a fundamental component of pay-per-click (PPC) advertising campaigns, particularly within platforms like Google Ads (formerly Google AdWords) and Microsoft Advertising (formerly … Read more

Broken links, also known as dead links or 404 errors, refer to hyperlinks on a webpage that no longer function as intended. These links may … Read more

B2B, or Business-to-Business, is a term used to describe transactions, communications, and relationships between businesses. Unlike Business-to-Consumer (B2C) models, where businesses sell directly to individual … Read more

B2C stands for “Business to Consumer,” a term used to describe a type of commerce transaction in which businesses sell products or services directly to … Read more