Metadata is a term often used in the field of marketing, digital content, and data management, but it can sometimes be a bit elusive or … Read more

“Mobile-First” refers to a design philosophy and development approach that prioritizes the mobile user experience before scaling up to larger screens like tablets and desktops. … Read more

Multi-channel marketing refers to using multiple platforms and communication channels to reach and engage with potential and existing customers. It’s an approach that integrates various … Read more

Mobile Page Optimisation refers to the process of ensuring that a website is designed and developed to provide the best possible experience for users accessing … Read more

In digital marketing and search engine optimization (SEO), the term “nofollow” holds significant importance. A “nofollow” is an attribute or a value that can be … Read more

Off-page optimization (SEO) is a crucial aspect of SEO that involves all the actions taken outside of your own website to impact your rankings within … Read more

On-page optimization, or on-page SEO, refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This process involves … Read more

Organic traffic refers to the visitors who come to a website through unpaid search results on search engines like Google, Bing, or Yahoo. This type … Read more

Owned media refers to the digital assets that a brand or business fully controls and manages. This form of media is an essential component of … Read more

A Page View is a fundamental metric in digital marketing and web analytics that represents the act of a user loading or reloading a webpage … Read more